Understand – The fund for mental health 2020-07-13T04:38:24+00:00

Project Description

UNDERSTAND – Logo and Web Design

UNDERSTAND is a Swedish organisation raising money for research in Mental health.

Objective:

  • Develop a clean, stylish logo which projects that the organisation is a help / fundraising organisation
  • Communicate human compassion, understanding of the situation of people with mental illness is in.
  • Inspire to help others
  • Address a more ‘high end’ target audience.

Rationale:

  • The word “understand” in a simple font is followed by a scribbled brain / speech bubble that symbolizes mental illness (darkness, disorder)
  • The logo communicates “please understand me”